GALAXY OF BIRDS

F-Commerce

Table of Contents

What is f-commerce?
What is it for?
How to sell on Facebook?
Examples

It refers to all marketing or e-commerce techniques that are carried out through Facebook. The term f-commerce arose from the possibilities of the large market that this social network captures, in this way it has been possible to capitalize on some processes and obtain great benefits for companies.

What is f-commerce?

These are all businesses marketed through Facebook, it can be through promotion in the marketplace, by managing a company page, hiring paid ads or Facebook Ads, among others. This concept began to be used in 2011 with the implementation of the first shopping system within the social network.

Likewise, this new modification also includes the possibility of inserting business applications. Currently, it is a business system used by small businesses that have a low budget to design an online store, so they can market through this platform.

What is it for?

The use of F-Commerce is to carry out any commercial action through the Facebook network. For this it has a system known as a marketplace, where you can sell any type of product without paying for advertising. In this you can publish photographs, price ranges, location, among others.

As mentioned above, it’s a great opportunity to start marketing from scratch or when it comes to a C2C or consumer-to-consumer business model. So it will not be necessary to implement a large budget in the development of a website. However, it should be mentioned that the most recent updates to this algorithm allow localized commerce publications to be prioritized, so it is not usually a great option to globalize a brand.

How to sell on Facebook?

Although companies naturally tend to have a presence on this social network, a difference must be made between the advertising, social and commercial role. In this sense, the most popular is to develop applications that allow you to make a purchase just a click away from the company page. Some additional suggestions are as follows.

It is important to upload good photographs of the product.
Add the appropriate price or price range.
Include keywords in the product description.
Offer multiple payment methods.
Boost posts with ads.

Examples

There are many companies that stand out for doing commerce through Facebook, one of the most important is Starbucks. With the help of this system, he developed an application capable of sending a virtual gift card to a Facebook friend on his birthday. This functionality is also known as e-gift.

Learn more about f-commerce

Having an online store on Facebook may be as easy as publishing, however, there are still other aspects that you should take into account to better position your brand in the marketplace. Here are a couple of links to help you learn more.