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It is more than a letter that differentiates them, because although they read the same, the CEO is what in our language we understand as “executive director” and SEO is the term that abbreviates “search engine optimization”, both fulfill different functions and must be differentiated correctly.
Origin of words?
Both come from abbreviations of Anglo-Saxon terms, for example, CEO comes from Chief Executive Officer, which in Spanish can be translated as “Executive Director”, it is used to define a senior position within a company.
On the other hand, SEO comes from Search Engine Optimization, which stands for “search engine optimization.” This term is more related to digital marketing and has to do with the organic strategies that are applied inside and outside a website, in order to achieve a better positioning in the SERPs or search results page.
The latter term can also be used to define the professional who is in charge of these tasks, however, it does not have the same functions as an executive director. Still, the two are often confused at times, especially among online marketing beginners.
What is the contrast between an SEO and CEO?
An SEO is a proficient in charge of optimizing the substance of a site inside Google’s look motors. Regularly, they have a careful understanding of calculations, so they get it how patterns and methodologies work, and can indeed customize them to the needs of the company’s location.
Among other tasks are the following.
It is responsible for planning the keyword strategy.
You can participate in the architecture and design of the website.
Reports on the analysis of results, according to the strategies applied.
On the other hand, the CEO, is the highest position within the hierarchy in the organization of a company, he is in charge of making transcendental decisions for it. It is the face of your company in the business world, for this reason it requires leadership skills and vision to stand out in the market. Other functions are these.
He is in charge of the mission, vision and objectives of the company.
Verifies and approves the projects that are developed.
Analyze the new products that will be offered to the market.
He is the main spokesperson for product presentations and/or company crises.
What is CEO Marketing?
Perhaps there is an opportunity in which these terms are related in a single sentence and that is when talking about CEO Marketing. It is a practice that consists of making the CEO’s name part of the brand’s positioning on the Internet. It consists of creating a digital image, to give you a reputation as an expert in the sector, which can support the transparency of your company.
Why is it important and necessary to carry out this practice? Because improvisation can be expensive. The best example is that of Elon Musk, a Tesla executive, had an interview with Joe Rogan on his radio show on September 7, 2018, where he smoked marijuana and drank whiskey live. As a result, the company had one of the worst stock market crashes in its history, costing taxpayers up to $5 million.
Examples
An SEO is generally accompanied by an agency, it is not a single person, they are work teams that pursue the objective of positioning a website. Appy web is the best example, as we offer these personalized services.
On the other hand, the CEO does not work in a team and is traditionally an individual position. An example of this is Steve Jobs, who was the Apple executive.
