Rank Brain
Table of Contents
- What is Rank Brain?
- What is Rank Brain for?
- How does Rank Brain’s algorithm work?
- Importance in SEO and digital marketing
- Learn more about Rank Brain
It is a Google algorithm that works with artificial intelligence, Rank Brain’s tasks consist of processing user searches and positioning those that are most relevant. That is why it is of great importance for SEO strategies.
What is Rank Brain?
It is an algorithm that is part of the elements of classification of the results, between links and contents, Rank Brain also has elements that must be taken into account for web positioning. Since its revelation in 2015, Google has commented that it has a 15% share of search results.
Being an artificial intelligence system, it helps to interpret or understand words that have never been used in a search, or it can even check for grammatical errors and offer more consistent results. Due to the secrecy of search engineers, it is not possible to know what aspects they analyze to position websites.
What is Rank Brain for?
Its main function is to offer increasingly appropriate search results, according to users’ searches. That is, it is made to order or position sites that are more specific with searches, especially those that can be difficult to interpret, such as combined terms, conversational questions or queries, long-tail keywords, among others.
It is said to be the third pillar to determine Google Search Rank, along with semantic signals (keywords, content, etc.) and links. So, applying link building strategies may be substantial for positioning, but being aware of the demands of Rank Brain is also important.
How does Rank Brain’s algorithm work?
As mentioned before, it’s hard to know how the algorithm works, but, when this new Google feature came to light, it was revealed to work through vectors. Use these mathematical factors to find similar elements in unknown queries. It does this by consulting the search engine’s databases, that is, in the search history.
It is also necessary to mention that it is based on what was known as Hummingbird, an update of the algorithm that allows the Knowledge Graph to be displayed. It is a box in the search results that is displayed when you search for characters, places, historical events, etc.
Importance in SEO and digital marketing
Although it is a powerful tool, it is understandable that it does not really get much attention from SEO experts, because it is not used on all occasions. Rather, the algorithm uses it only when it comes to new searches never before made or very complex queries.
However, it continues to have an impact on the world of digital marketing, especially in the advancement of voice searches, since the tool is made to understand how users speak and communicate, so it will not be surprising that it becomes even more important the more you learn.
Learn more about Rank Brain
It is true that artificial intelligence will improve the performance of the search engine to the maximum. In fact, thanks to this, Google developed another technology that is based on semantic understanding, unveiled in 2019, the BERT update has become a powerful tool, learn more here.
