The 10 types of “offer catcher” customer
If you have a business (physical or virtual), especially a store, at some point you will have considered carrying out an effective and appropriate commercial action for your clientele. And from there you will go on to devise it, using as a hook a product offer or an attractive discount, a one-off promotion, a free product demonstration…
To sell more and better we must know our customers, know their buying process, trends, real potential and a long list of factors and information that will help us design a good plan.
It is not necessary to complicate yourself with setting up a “day without VAT” or “Black Friday”, there are small, quick, simple and affordable actions that you can apply. Depending on what you offer, you will surely get some response, and if all goes well, it will surely translate into more sales, increased turnover, greater visibility, increased volume of visits/customers in store and a long etcetera.
Depending on what you do and how you expose it, you will capture the attention of some people more than others, because we are all different and as consumers we are more or less sensitive to offers and promotions. That’s why today we will talk about 10 very characteristic types of customers, whom we affectionately call the 10 “bargain catchers”. Do you know them?
These stereotypes can help us understand their behavior, the driving force behind them to buy. It’s practical to keep them in mind and… to see them coming.
1) The Cambia ton
He is willing to store empty containers, patiently in a corner, waiting for the “bring two empty cans of tuna of the TalCual brand, and we will apply a 15% discount on the next can of the same brand”. They are consumers of the category and not very loyal -surely- to the brand, but they love the mechanics, and incidentally, they “recycle”.
2) La Madruga Dora
It has a spectacular organization, with alerts and hashtags activated to find out about the offers, you will not miss it because the last one arrives because alarms are also programmed. Especially oriented to short and/or temporary offers: “Only today, day without VAT” or “This Tuesday, treat yourself: the first 5 customers will get a washing + cutting + drying service, at 50%”.
3) The Forever Young
takes advantage of her age whenever she can, and to the limit, of the same last possible day. She is usually attracted by discounts aimed at the target of her age group, “If you are under 35 years old, enjoy a tuition with a 35% discount.” And it can perfectly be applied to the male gender, the question is to play with the concept of youth, which can reach up to 99 years of age depending on how you look at it and are interested.
4) The Lecompton
They are especially sensitive to loyalty cards for consumption and carefully store all cards or related receipts. We don’t call them loyal customers because without an extra push they are not. They love it when the day comes to show the card with the 10, 20 or 100 boxes marked with a stamp and take a service or product totally free. Faithful like no other, yes, to the discount “applied” on the next purchase, and patient as the most, because they know how to wait for their reward.
5) The Radioactive
We pay tribute to this figure, because it has existed for decades, in the past they were informed with magazines and brochures, or directly in the store. They talked about it in the elevator, in the bakery, in the gym and in the shoe store on the corner. They created a circuit and expanded it. Now the same thing but they are users of social networks, hyperconnected. They are motivated to share offers with others, to spread their message to the four winds. You can offer them a discount in exchange for their Instagram like or photo holding your logo. Also known as WOM (word of mouth), they are very effective if you are interested in obtaining rapid diffusion of the “word-of-mouth” type. At their best, they become influencers, and in their version of an exclusive contract, more glamorous and elegant, they become brand ambassadors.
6) The YDRs
As soon as they see a shampoo to which a fabric softener has been attached, they throw it on the cart. It doesn’t matter the brand. They are fond of buying driven by these types of promotions, especially if it is something they consider to be at a “high” price, motivated by justification. We call them the “Y De Regalo”, because they buy on impulse and in response to the additional value, which has little to do with the added value.
7) the Undecided
“Hurry, only until Sunday!” Put an immovable cap on your offer, the shorter it is in time, the better, and surely one of the typical indecisive people who have been wanting to buy your product for a long time, but had not decided, will fall. If we cross a Cambia Ton with an Undecided one, surely an addict of the renewal plan, so used by the automotive sector, would come out.
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8) The FixedWeekly
Whatever it is, you have to catch a bid at a minimum, every week. He has the personal challenge of fulfilling his mission, and he does not give up easily: if he has not been able to benefit from anything between Monday and Saturday, he ends up haggling with the clerk at the fishmonger’s at 8.30 p.m., arguing that “that sole does not reach you on Tuesday, come on, I will take it if you leave it at a good price”.
9) the First Lo Cato
They are motivated to first give them a piece of cheese in the supermarket along with a discount voucher, which sometimes remains unintentionally in the back of the car, with a magnet in the door of the fridge or in the glove compartment of the car, until it expires. He likes to be invited to a wine tasting and then take a box of offer, because first and foremost one is grateful. Then there is the nosécualmequedo version, which repeats that toast with green pepper pâté because it is not entirely clear if he liked it. Up to three times in a row (usually before dinner time).
10) Mathematics
could not be missing it, the one of all life, sensitive to discount offers by units, better if it is of the same product and of course of the same brand. With a lynx view, it is perfectly trained to detect the signs of 2×1, 3×2, “Take the second one to 50%”, etc. Even if they are not yellow signs, they are star-shaped and protrude from the shelf with a spring. He smells it. And happy to take 3 rolls of toilet paper as a gift along with another 6 paid, she is one of those who before going through the checkout mentally already knows what unit price it is with this offer and has even compared it with the last one, she paid.
tempt first?
