The Complete Guide to Creating Engaging Content: 5 Social Media Content Ideas
If you are the one who is taking control of your communication for the moment, you have probably already asked yourself this question: “What am I going to be able to talk about on my networks?” Lacking content ideas for social networks? I give you 5 types of publications to vary your communication on social networks.
I’m often told: “I’m already making posts; I’m talking about my company”. This is good, but it is not enough. Worse still, it’s a mistake to simply publish to sell. And by the way, we’re not going to hide it, no one likes salespeople, that’s why we like to appoint a salesperson as a customer advisor (it sounds silly, but it makes all the difference for a customer!). In this article, I give you 5 types of content that will help you to follow social media trends in 2024 and succeed in your social media communication.
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This is a question that seems simple but seems important to ask, because it even defines the problem that some people encounter. When a customer tells me: I don’t understand, I always post on the networks every two days, but it doesn’t work. Yes, posting is good, but we must not forget that it is the content itself that will provoke reactions or not.
Engaging content is one that grabs attention, creates interaction, and most importantly, encourages people to react. Engagement is a key metric for social media algorithms: the more interactions a piece of content generates, the more it will be shown to a large audience, and it will increase traffic to your site in 2024.
Engaging content helps build audience loyalty, increase your organic visibility (without the need to pay for advertising), and turn your community into true brand ambassadors. In other words, you create a relationship of trust with your subscribers, and this allows you to have a wider impact without additional financial effort. And that’s exactly what your target wants. In recent years, the importance of knowing the brand, understanding how it is developing is a very powerful value in the purchase decision. We no longer buy a service or a product out of necessity, we adhere to another way of thinking.
A simple example makes this clear, for example in organic products, the consumer no longer just buys milk but takes the values of organic farming to heart. And it is on this principle that brands work their communication.
Why should you avoid posting only to sell?
Publishing only posts that are oriented towards the sale of your products or services can quickly bore your audience. What your followers are looking for is content that is entertaining, inspiring, or useful. They want to learn more about your company’s history, discover tips, or even interact with you in a more informal way. Content that is too commercial does not make you want to engage. Your posts should above all capture interest, bring added value, and not be a disguised advertisement.
Before you start creating your content, it’s essential to vary the formats. Each type of content can reach a different audience and drive different engagement. Here are some social media content ideas you could put in place for your social media strategy.
Images and GIFs: fast and visual
Images are the easiest and fastest format to capture attention on social networks. They are ideal for:
- Share inspirational quotes.
- Illustrate a key statistic or highlight.
- Show before/after for your products or services.
- GIFs are also very popular.
Video is definitely the content that makes a splash! Whether it’s with Reels on Instagram and Facebook, Shorts on YouTube or TikTok, this is where it all happens. But be careful, creating a video is not enough. To really make a difference, it’s essential to be strategic: choose trendy music, opt for a short and punchy format, and adapt to the codes of each platform.
This also applies to professionals! If LinkedIn is increasingly highlighting video content, it is no coincidence. It’s the perfect format to capture attention and engage your audience. Recommended tools: Canva or CapCut for editing short videos. As for the live shows, it is possible to do this directly via the platforms very easily.
Live is a great lever to boost your online presence and engage your audience in an authentic way. Live, you create an exclusive moment where your viewers can interact in real time, ask their questions, and receive immediate answers. This format promotes a real proximity with your audience, creating a sense of immersion and involvement.
Let’s take the example of shops, especially independent ones: many manage to increase their sales by using live. During these live sessions, they present their items, show details in real-time, and answer questions from potential customers. This instant interaction creates a bond of trust with the audience, while stimulating immediate purchase thanks to special offers offered during the live. It is a simple and effective method that transforms the customer experience into a real sales opportunity.
Infographics: an asset to enhance your brand online and increase your site traffic in 2024
Infographics are a particularly popular format on LinkedIn, and for good reason! They can be used to cover a wide variety of topics, whether it’s a news review, a ranking, a list of best practices, or explaining a complex concept with clear graphs. By incorporating infographics into your content strategy, you diversify your posts while revitalizing your brand image. This visual format acts as a real visibility booster: it can increase your site’s traffic and increase the number of views to an article by 12%. Because yes, the goal in all this is to direct your customers to your site, so that they can buy your products or services!
Beyond just visibility, using infographics to present information positions you as an expert in your field.
