Inbound Marketing
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Two people in front of a laptop with a magnet.
The term was born in 2012, with the publication of a book written by Oscar del Santo entitled “Attraction Marketing 2.0, how to achieve your goals online with the minimum budget”. Inbound marketing is the evolution of outbound, which is usually known for being invasive and annoying to users.
What is it?
Table of ContentsÂ
- What is it?
- How does inbound marketing work?
- Fundamentals of Attraction Marketing
- SEO or SEM positioning social media Diffusion SEO or SEM positioning social media
- Diffusion
- Learn more about inbound marketing
It is a philosophy based on the persuasion of the user, attraction marketing is what is known today as Inbound, a strategy that seeks to attract the user by offering them something of value, instead of just showing them an ad. It intends to attract potential leads through the use of different non-invasive strategies.
Unlike its predecessor (outbound), this technique does not seek to approach users directly. On the contrary, it is the latter who seeks to find the brand through its valuable resources, which most of the time are content to educate, entertain and inform.
How does inbound promoting work?
The key to the victory of this sort of promoting is to offer important data in which clients are interested. Focusing on this content, the user will have certain expectations, if these are met, he will try to have direct contact with the company.
This strategy can be implemented through different channels and techniques, in fact, it is one of the most important digital resources, since currently search algorithms such as Google and users are used to non-invasive promotion.
Fundamentals of Attraction Marketing
For this process to be carried out successfully, use three fundamental strategies.
SEO or SEM positioning
In order for a page’s valuable content to be displayed, it must be at the top of search engines. Web positioning is an aspect in which the page must invest a lot of effort and sometimes money to attract users, that is why ads or SEM strategies are also welcome.
Social media
They are a powerful tool when it comes to sharing content and reaching audiences. The publication of posts made on social networks can lead to more traffic of visits to a page, sometimes even with the help of viral content.
Diffusion
It is important that the content has the expected reach, a way to spread organically is vital to achieving this goal. In this regard, the combination of the first two strategies will guarantee the success of the latter.
Learn more about inbound marketing
Nowadays it is a more than necessary practice, especially due to the tendencies of users who avoid ads, see these links to learn more.
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